“The Beast” made from 2,400 recycled plastic bottles and towering over at close to 4 meters high

The Beast

Break down the beast - meet our ocean’s deadliest predator.

Did you know that by 2050, there will be more plastic than fish in our oceans?*

The ocean is home to a plethora of predators of all shapes and sizes, but nothing poses a greater threat to our environment than single-use plastics. 

To bring this scary fact to life, HP Australia has created “The Beast” made from 2,400 recycled plastic bottles, weighing 200kg and towering over at close to 4 meters high. This is a representation of the millions of kilograms of plastic bottles HP diverts from our oceans every year, using them in manufacturing new ink cartridges.

Together we are raising awareness on the impact of single-use plastics to our environment. Join us to meet The Beast in person and discover just how terrifying this monster problem really is.

Don’t miss out on your chance to meet The Beast before it gets broken down and recycled with zero waste to landfill. Take your photo with this monster and share using hashtag  #breakdownthebeast

Find out more

*World Economic Forum. 2016. The New Plastics Economy Rethinking the future of plastics. http://www3.weforum.org/docs/WEF_The_New_Plastics_Economy.pdf. [Accessed 24 August 2018].